Policies - Our Terms and Conditions
Please read these terms and conditions

Terms and Conditions Specific to Training, Personalising, Print on Demand and the Supply of our Goods (eg books), Courses, Guides and Services.

As we can accept your order and make a legally enforceable agreement without further reference to you, you must read these terms and conditions to make sure that they contain all that you want and nothing that you are not happy with.
If you are not sure about anything, email

[email protected]

Branded & Covered includes our partners, services and subsidiaries, namely:

POD for Profit Membership

Branded & Covered Courses, Experiences and Packages

Swanky Merch

B&C Photography

B&C Brand Creation

The Publishing POD

UK MCS: UK Merch Commerce Sites

Branded & Covered, “B&C”, “the Company”, “we”, “us” and “the Website” for the purposes of these Terms & Conditions, is a division of Wild1seven. If you have any questions or concerns regarding our privacy policy please direct them to

[email protected]

You may also send a letter to:

Joanna Wildsmith Trafford / Branded & Covered

Unit 106551, PO Box 6945, London, W1A 6US

All visitors to the Website (also known as “the User”, “Customer”, “Client”, “Student”, “Alumni”, “You” and “Your”), when purchasing our Goods, Courses, Guides and Services, should be aware of our Terms & Conditions as set out below.

1. Intellectual Property

We take Intellectual Property extremely seriously.
By helping you and teaching you to upload designs (or, in the case of our VIP Service Plans, uploading designs supplied by you on your behalf) we are not taking over your legal responsibilities and obligations regarding trademark or copyright infringement.
We will always do our best to advise you in these matters, but cannot be held responsible if you publish images or work that you do not have the rights to use, regardless of our advice or teachings.

It is of the utmost importance that you respect other people’s work, creativity, copyrights and trademarks.
The legal responsibility remains with you and will not be transferred to Branded & Covered.

You must own or obtain the permissions, consents, licences or otherwise to create and share with us any images, designs, artwork, logos, branding, text, fonts, phrases or names.
We are not responsible for any omissions on your part and liability remains with you.

With respect to the B&C Website, you cannot in any form or by any means use, adapt, store, distribute, reproduce, print, perform, display, publish or create derivative works from any part of this Website or commercialise any information, products or services obtained from this site without our written permission, with the exception of sharing your links from our Marketplace as per the conditions of the Course, Guide, Package or Service you have purchased.

We reserve the right to take appropriate action to restrain or prevent the infringement of our Intellectual property rights.

2. Our Liability to You

Our liability extends only to the total amount of fees paid by you when purchasing Goods, Courses, Guides, POD for Profit Membership or Services from our Website.

We are not liable beyond the provision of the purchased Goods, Courses, Guides or Services, in any indirect, special or consequential loss, any loss of profits or anticipated profits, or loss of reputation, business or other third party claims.

We are not liable for circumstances which would reasonably held to be beyond our control, such as industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, government action or similar.

3. Linked Websites

B&C are not responsible for any of the websites or services linked to our site, except for those also owned by Wild1seven.

4. Disclaimer

Our offerings are not “get rich quick” schemes.
The intention of our provision of Courses, Guides and Services is to give you training and tips, and, in the case of our VIP Services, including Concierge, a done-for-you (“DFY”) offering.

Jo and the Branded & Covered team will show and tell you what has worked for them, but it's up to you to make it work for you. We make no promises that you will earn 'x' amount of money in 'x' amount of time. There are so many parameters; your designs, your audience, your positioning, your marketing... and so much more. It would be impossible and unfair to make such promises. (We


, of course, and will share what works for us.)

We cannot represent or guarantee that the B&C Website and its Goods and Services are free from viruses or errors.

We do not guarantee the work of third parties, see (7).

All of our Courses, Guides, Services, Experiences and Memberships are intended to assist and educate; we share all information to the best of our ability and based on information and experience gained during the running of our own Print on Demand ventures. Where we give opinion, it must be taken as such.

Whilst we give you the training and guidance, remember you still have to do the work.With our Done-for-You services and packages, we transfer the finished product to you. We make no promises or claims that you will achieve a particular number of sales from your Print on Demand products.

5. Amendments

We may amend the terms, notes and content of this agreement from time to time.
Information regarding any changes to our Terms & Conditions will be posted on our Website www.brandedandcovered.com and we will also notify our email newsletter list.
If you are not subscribed to our mailing list but would like to be, sign up here:

Continued use of our Website and its various offerings will be taken as acceptance of the new terms.

6. Our Goods, Courses, Guides and Services

Via our Website, we offer Goods, Courses, Guides, a Membership and Services which may be in the form of digital content, printable PDFs, pre-recorded video content, live video content, Zoom meetings, webinars or face-to-face presentations or lessons.

We also offer, through the Website, services, including, but not limited to, our VIP “done for you” services, only available after a VIP Merch in a Day Experience.

We provide a Marketplace for our former and current students and clients, “our alumni”, to link their own products, services and courses. This is not extended to Members of POD for Profit unless they have also purchased a Course or VIP Experience from Branded & Covered.

We take no responsibility or liability for the content, quality and delivery of these offerings.

7. Third Parties

We use a variety of third parties in the day-to-day running of the B&C business.

For many of our Courses, we will teach and guide you to use various third party sites.
As such, you are bound by the Terms and Conditions of each involved site.
We recommend you familiarise yourself with their Terms and Conditions. We cannot be held responsible for any errors, omissions, cancellations or deletions of these third parties.

If there is a Print on Demand platform, a niche or a product you would like to see added to our Website, please suggest it to us in the first instance at

[email protected]

and we will consider adding it.

We do not retain payment details or personal information such as your bank account details, PayPal login or password, for third party sites and you always have the opportunity to reset your password if you have any concerns.
Do not disclose your password or login details to anyone.

Any actions or purchases made using your account are your direct responsibility.

If you suspect someone else knows your password you must change it immediately.

If you have a piece of work removed by a third party site and/or your account with them deleted due to, for example, use of a trademarked item, the responsibility lies solely with the creator, ie, you.

8. Alumni Benefits

Entrance to our Marketplace (for those who have purchased our Courses and VIP Experiences) is entirely voluntary; there is no pressure on you to add your merchandise, goods, courses or services to the Marketplace.


We are bound by UK law and the rules of our third parties, and as such our Goods and Services are not available to persons under 18 years of age.

We work with clients and students from all over the world, and train on, and use, global print on demand platforms.

We reserve the right to refuse content, either in the Marketplace or in the course of running our Website and its offerings if the subject matter is, or could be considered to be, racist, likely to incite violence or hatred, or otherwise inflammatory or inherently likely to cause deep offense, including defamation, obscenity, anti-religion, pornographic, indecent, harassing, threatening, invasive of privacy or abusive.

10. Unsubscribing/Closing Your Account

You may unsubscribe from our mailing list, end your subscription to the
POD for Profit Membership or close your account at any time without repercussion or recrimination. To unsubscribe from our mailing list, click “unsubscribe” at the bottom of our email newsletters.

To contact Jo and the B&C Team to cancel or close your account or membership with us, email

[email protected]

11. Our Courses, Guides. Membership and Services are Protected by Copyright

When you purchase from us, you must not share or pass on, in part or in full, any of the information or teachings therein. Our Courses, Guides, Membership and Services are for individual use only – you are expressly prohibited from sharing our Courses, Guides and Services.

You may not copy or resell any of our Courses, Guides, Services or Products, or those of our Alumni listed in our Marketplace.

12. Payments and Fees: Discounts and Subscriptions

The fees for our Goods, Membership and Services are as listed on our Website.
We reserve the right to, from time to time, offer discounts and special offers, such as our Flash Sales.

If you purchase one of our Courses
or VIP Experiences on a monthly payment plan, failure to make your monthly subscription will be considered cancellation of the remainder of your Course, unless you contact us by email to let us know and arrange payment immediately by mutual agreement.

We run our Branded & Covered Flash Sales on a monthly basis. It is our intention to never run the same Flash Sale twice.

13. Alumni and Contributors

All former Students and other contributors, by submitting their products, courses, services, editorial content and images, pass to us the right to add them to our Website.
We do not take on any risks such exposure might create.
If, for any reason, you would like your items removed, advise us in writing at

[email protected]

14. Branded & Covered and Data Protection

In order to carry out our Website operations we, as providers, may gain access to and/or acquire the ability to transfer, store or process the personal data of our customers.

Both parties agree that where such procession of personal data takes place, the customer will be the Data Controller and B&C the Data Processor as defined in GDPR.

We will only process personal data to the extent reasonably required to enable us to supply the customer as requested and agreed by them.

We will not retain any personal information longer than is necessary for carrying out our operations.

We will not disclose personal data beyond the scope of our Goods and Services offerings.

Our Website has been created with Kajabi and our payments are processed by Stripe.

Branded & Covered is registered with the ICO, reference ZB501426.

Privacy (General) – our full Privacy Policy can be found in point 25 below

Your privacy is critical to us. We respect your privacy and comply with the General Data Protection Regulation with regard to your personal information. No transmission of data over the internet can be guaranteed as totally secure.
Whilst we do everything we can to protect your information, any information you transmit is done so at your own risk.

15. POD for Profit Membership

Our POD for Profit Membership is a private, group, hosted on the Facebook social media platform and the Member Portal within the Branded & Covered website.

Membership can be Tier 1, Tier 2 ('Plus') or Tier 3 ('Pro').

subscriptions are
charged every month, on the anniversary of your first payment. If your payment fails to process, Stripe will try to take the payment again a few days later. If your payment continues to fail, we reserve the right to cancel your membership and remove you from the POD for Profit group and remove access to any courses and benefits related to your membership.

Members can cancel their membership with a minimum of one month's notice. Email

[email protected]

to cancel. Cancellation will lead to withdrawal of all member benefits, including PODSTART Video Courses and the WhatsApp Group that are both extra benefits for Tier 2 members, and the additional one to one Zoom Power Hour with Jo for Tier 3 members. Member benefits will end on the last day of paid for membership.

Tier 1 Membership is 'evergreen', meaning it is always possible to join.

Tier 2 and 3 Memberships are limited to launch periods only. Tier 1 members have priority access to Tier 2 and Tier 3 before general admission opens.

Tiers of Membership have access to the same POD for Profit Facebook Group and Member Portal.

Only POD for Profit Plus and Pro, also known as Tier 2 and Tier 3 members, have access to Branded & Covered's PODSTART Video Courses. The PODSTART Video Courses are exactly the same as the ones openly for sale on the Branded & Covered website.

As new PODSTART Courses are made available, Tier 2 and 3 members will receive these too.

Only Tier 3 members have one 1-1 Power Hour with Jo every month included in their membership.

One to one services with Jo are charged at £175 per hour, unless they are part of the Tier 3 POD for Profit Pro membership. This a One Hour Surgery and can be found at


Anyone can book a One Hour Surgery, regardless of whether a POD for Profit member or not.

All of our Courses, Guides, Services, Experiences and Memberships are intended to assist and educate; we share all information to the best of our ability and based on information and experience gained during the running of our own Print on Demand ventures. Where we give opinion, it must be taken as such.

Whilst we give you the training and guidance, remember you still have to do the work.With our Done-for-You services and packages, we transfer the finished product to you. We make no promises or claims that you will achieve a particular number of sales from your Print on Demand products.

Our POD for Profit Membership gives tips and tricks to build on your print on demand skills and help to achieve more sales.

16. Embroidery

Please note we no longer offer bespoke embroidery, but if you have an enquiry contact
us at

[email protected]

and we will connect you will someone who can help.

17. Price and Payment

Prices and charges of all our services and products include VAT at the rate applicable at the time of the Order.

You must pay by submitting your credit or debit card details with your Order and the payment is processed.

18. Delivery

We will deliver our Courses and Services either by download, arranged meetings online,
via our POD for Profit Members' Facebook Group, by email, by post or courier, or in person, to the Delivery Location by the time or within the agreed period or, failing any agreement, without undue delay and, in any event, not more than 30 days after the day on which the Contract is entered into, with the exception of mutually arranged VIP Merch in a Day Experiences booked in advance.
Digital Downloads are immediate and training courses are delivered as advertised and arranged, whether in-person, within the membership group, via Zoom or alternative, email or video content.

For Orders of tangible goods (eg books) for delivery outside England, Wales, Scotland, Northern Ireland, the Isle of Man and the Channel Islands, you may need to pay import duties or other taxes, as we will not pay them.

You agree we may deliver the Goods and Services in instalments if we suffer a shortage of stock or other genuine and fair reason, subject to the above provisions and provided you are not liable for extra charges.

If you or your nominee fail, through no fault of ours, to take delivery of the Goods and Services at the Delivery Location, we may charge the reasonable costs of storing and redelivering them.

The Goods, Training Courses and Services will become your responsibility from the completion of delivery or Customer collection. You must, if reasonably practicable, examine any tangible Goods before accepting them.

19. Risk and Title

Risk of damage to, or loss of, any Goods and Services will pass to you when the Goods, Training and Services are delivered to you.

You do not own the Goods, Training Courses and their contents, or Services until we have received payment in full. If full payment is overdue or a step occurs towards your bankruptcy, we can choose, by notice to cancel any delivery and end any right to use the Goods and Services still owned by you, in which case you must return them or allow us to collect them.

20. Withdrawal, Returns and Cancellation

You can withdraw the Order by telling us before the Contract is made, if you simply wish to change your mind and without giving us a reason, and without incurring any liability.

This is a distance contract which has the "cooling off" rights set out below.

We have a “cooling off” policy for all products, goods and services, except those which include
Digital Downloads. As our PODSTART Courses, VIP Experiences and Done-for-You Websites (whether UK MCS or SwankyMerch) all contain Downloads, these are not included in the cooling off period and thus no refunds will be available.

Also, the
cooling off rights for a Contract cease to be available in the following circumstance:

Goods and Services that are made to your specifications or are clearly personalised or bespoke, such as Done-for-You websites.

Goods, Services which are liable to deteriorate or expire rapidly.

In the case of any sales contract, if the Goods and Services become mixed inseparably (according to their nature) with other items after delivery.

Right to cancel – NB please observe the exclusion detailed above in regarding personalised Goods and Services and Digital Downloads.

Subject as stated in these Terms and Conditions, you have a cooling off period of 14 days after completing your purchase.

The cooling off period will expire after 14 days from the day on which you acquire, or a third party, other than the carrier indicated by you, acquires physical possession of the last of the Goods and Services. In a contract for the supply of Goods and Services over time (i.e. subscriptions), this right will be 14 days after the first delivery or instalment payment.

To exercise this right, you must inform us of your decision to cancel this Contract by a clear statement setting out your decision (eg, a letter sent by post or email). You can use the attached model cancellation form, but it is not obligatory. In any event, you must be able to show clear evidence of when the cancellation was made, so you may decide to use the model cancellation form.

You can also electronically fill in and submit the model cancellation form or any other clear statement of the Customer's decision to cancel the Contract on our website . If you use this option, we will communicate to you an acknowledgement of receipt of such a cancellation in a Durable Medium (eg, by email) without delay.

To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cooling off period has expired, ie within 14 days of your purchase.

Effects of cancellation in the cancellation period:

Except as set out below, if you cancel this Contract, we will reimburse to you all payments received from you, excluding delivery charges when you have opted for a delivery service beyond our standard Royal Mail UK First or Second Class Service where applicable.

Deduction for Goods and Services supplied

We may make a deduction from the reimbursement for loss in value of any Goods and Services supplied, if the loss is the result of unnecessary handling by you (ie, handling the Goods and Services beyond what is necessary to establish the nature, characteristics and functioning of the Goods and Services: eg, it goes beyond the sort of handling that might be reasonably allowed in a shop). This is because you are liable for that loss and, if that deduction is not made, you must pay us the amount of that loss.

In the case of any of our courses that do not include Downloads, this also includes any training which has clearly been undertaken by you .

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of the reimbursement.

​Returning Physical/Tangible Goods

If you have received physical Goods in connection with the Contract which you have cancelled, you must send back the Goods or hand them over to us at 7 Little Cloisters, London SW1P 3PL without delay and in any event not later than 14 days from the day on which you communicate to us your cancellation of this Contract. The deadline is met if you send back the Goods before the period of 14 days has expired. You agree that you will have to bear the cost of returning the Goods.

For the purposes of these cancellation rights, these words have the following meanings:

Distance contract means a contract concluded between a trader and a consumer under an organised distance sales or service-provision scheme without the simultaneous physical presence of the trader and the consumer, with the exclusive use of one or more means of distance communication up to and including the time at which the contract is concluded;

Sales contract means a contract under which a trader transfers or agrees to transfer the ownership of Goods and Services to a consumer and the consumer pays or agrees to pay the price, including any contract that has both Goods and Services and services as its object.

For POD for Profit Membership cancellations, please see point 15.

21. Conformity

We have a legal duty to supply the Goods and Services in conformity with the Contract, and will not have conformed if it does not meet the following obligation.

Upon delivery, the Goods, Courses and Services will:

be of satisfactory quality; be reasonably fit for purpose; and conform to their description.

It is not a failure to conform if the failure has its origin in your materials, such embroidery on a garment originally supplied by you.

22. Successors and our sub-contractors

Branded & Covered can transfer the benefit of this Contract to someone else, and will remain liable to the other for its obligations under the Contract. The Supplier will be liable for the acts of any sub-contractors who it chooses to help perform its duties.

Circumstances beyond the control of either party:

In the event of any failure by a party because of something beyond its reasonable control:

the party will advise the other party as soon as reasonably practicable; and

the party's obligations will be suspended so far as is reasonable, provided that that party will act reasonably, and the party will not be liable for any failure which it could not reasonably avoid, but this will not affect the Customer's above rights relating to delivery and any right to cancel, below.

Please also see our Full Privacy Policy below.

23. Excluding liability

The Supplier does not exclude liability for: (i) any fraudulent act or omission; or (ii) for death or personal injury caused by negligence or breach of the Supplier's other legal obligations. Subject to this, the Supplier is not liable for (i) loss which was not reasonably foreseeable to both parties at the time when the Contract was made, or (ii) loss (eg loss of profit) to the Customer's business, trade, craft or profession which would not be suffered by a Consumer - because the Supplier believes the Customer is not buying the Goods and Services wholly or mainly for its business, trade, craft or profession.

24. Governing law, jurisdiction and complaints

The Contract (including any non-contractual matters) is governed by the law of England and Wales.

Disputes can be submitted to the jurisdiction of the courts of England and Wales or, where the Customer lives in Scotland or Northern Ireland, in the courts of respectively Scotland or Northern Ireland.

We try to avoid any dispute, so we deal with complaints in the following way: if you are not happy with your product please email us in the first instance, giving full details of your order number, order date and complaint. We will aim to respond with an appropriate solution within 5 days.

25. Model Cancellation Form


Joanna Wildsmith Trafford trading as Branded & Covered and Wild1seven:

Joanna Rose Hall Trafford / Branded & Covered

Unit 106551, PO Box 6945, London, W1A 6US

Email address:

[email protected]

Telephone number: 0044 7771741576

I/We[*] hereby give notice that I/We [*] cancel my/our [*] contract of sale of the following Goods, Course(s), Guide(s), Membership or Service(s)


Ordered on [*]/received on [*]______________________(date received)

Name of consumer(s):

Address of consumer(s):

Signature of consumer(s) (only if this form is notified on paper)


[*] Delete as appropriate.

This Agreement is governed by and interpreted according to the law of England and Wales.All of our Products, Courses, Guides and Services are protected by copyright.

26. Full Privacy Policy

Last updated: 06/02/23

Branded & Covered is registered with the ICO, reference ZB501426

Branded & Covered (“the Company”, “Branded and Covered”, “us”, “we”, or “our”), operates the website https://www.brandedandcovered.com. We may change or add to this privacy notice, so we encourage you to come back and read it periodically.
Branded & Covered is the data controller that resides in 7 Little Cloisters, London SW1P 3PL.

This privacy notice governs the website Branded & Covered and informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
Your privacy is very important to us.

We use your data to provide and improve our site. By using the site, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from


For the purposes of these Terms and Conditions:

'Data Protection Laws' means any applicable law relating to the processing of Personal Data, including, but not limited to the Directive 95/46/EC (Data Protection Directive) or the GDPR.

'GDPR' means the General Data Protection Regulation (EU) 2016/679.

'Data Controller', 'Personal Data' and 'Processing' shall have the same meaning as in the GDPR.

We are a Data Controller of the Personal Data we Process in providing Goods and Services to you.

Where you supply Personal Data to us so we can provide Goods and Services or our Newsletter to you, and we Process that Personal Data in the course of providing the Goods and Services or Newsletter to you, we will comply with our obligations imposed by the Data Protection Laws:

before or at the time of collecting Personal Data, we will identify the purposes for which information is being collected;

we will only Process Personal Data for the purposes identified;

we will respect your rights in relation to your Personal Data; and

we will implement technical and organisational measures to ensure your Personal Data is secure.

For any enquiries or complaints regarding data privacy, you can contact
the owner of the business at the following e-mail address:

[email protected].

Data We Collect

While using our site, we may ask you to provide us with certain personal data that can be used to contact or identify you (“Personal Data”). Personal Data may include, but is not limited to:

Email address

First name and last name

Phone number

Address, including Town/City/State/Postal Code/Zip

For clients who work with the company, we may also collect further, voluntary information to enable us to provide our service in an optimized manner. Some data collected from clients may include:

Sensitive Information

Goals and Aspirations

Business Details

Health Related Information

Information Collected Automatically

Like many websites, we and our service providers, such as Facebook, use cookies, web beacons and other technologies to receive and store certain types of information when you interact with us through your computer or mobile device.
Using these technologies helps us recognize you, customize your experience and make relevant marketing messages.
Here are some of the types of information we collect:

Log & Device data

When you visit our site, we may automatically record information (“log data”), including information that your browser sends whenever you visit our site. This log data may include your web address you came from or are going to, your device model, operating system, browser type, unique device identifier, IP address, mobile network carrier, and time zone or location.

Cookie data

We may use “cookies” (a small text file sent by your computer each time you visit our site) or similar technologies to record log data. When we use cookies, we may use “session” cookies (that last until you close your browser) or “persistent” cookies (that last until you or your browser delete them). To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from us if your computer supports such capabilities. You can opt out of receiving emails from us.
Please see the Your Choices section below.

How We Use Your Information

We may use information that we collect about you to:

Provide our Products and Services. We will use your information to provide our products and services to you.

Understand and improve our products. We will perform research and analysis about your use of, or interest in, our products, services, or content, or products, services or content offered by others. We do this to help make our products better and to develop new products.

Communicate with you. We may send you emails about new product features or other news about us or on topics we think would be relevant to you. You may opt out of these at any time.
Visit the Your Choices section below.

Respond to your requests. We will also use your information to respond to your questions or comments.

We may contact you to inform you about changes in our services, our service offering and other important service related notices such as changes to the privacy policy or about security or fraud notices.

We may develop and display content and advertising tailored to your interests on our products and services on our site and on other sites;

We also may use your information to manage our business or perform functions as otherwise described to you at the time of collection.

Sharing and Disclosure

We do not share your personal information with others except as indicated within this policy or when we inform you and give you an opportunity to opt out of having your personal information shared.

We will share your information in the following ways:

With third party service providers, agents, or contractors.
We use other companies, agents or contractors (“Service Providers”) to perform services on our behalf or to assist us with providing services to you. For example, we may engage Service Providers to process credit card transactions or other payment methods. We may engage Service Providers to provide services such as marketing, advertising, communications, infrastructure and IT services, to provide customer service, to collect debts, and to analyse and enhance data (including data about users’ interactions with our service). These Service Providers may have access to your personal or other information in order to provide these functions. In addition, some of the information we request may be collected by third party providers on our behalf. We do not authorize them to use or disclose your personal information except in connection with providing their services.


Specifically for analytics providers, we use Google Analytics Google Analytics which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/
also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.


We may use third-party Service Providers to show advertisements, which may include targeted advertisements on a third party site after you have visited our website.
We and the third party service providers use cookies to inform, optimize, measure performance serve ads based on your previous visits to our site.

Please note at this time, we do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.

We work with Google AdSense & DoubleClick Cookie Google, as a third party vendor, uses cookies to serve ads on our site. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet. You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/

Facebook: You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/516147308587266/

To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

To see more about Facebook’s participation in the Digital Advertising Alliance please visit the Choices section of this notice.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

Payment Providers

We may provide paid products and/or services within the site. When we do, we use third-party services for payment processing (e.g. payment processors).
We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their own privacy notice. The payment processors we work with adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are Stripe (


) and also PayPal on our own merch stores.

Disclosure may be reasonably necessary to comply with a law, regulation, legal or governmental request; to enforce applicable terms of use, including investigation of potential violations thereof; to protect the safety, rights, or property of the public, any person, or Branded & Covered as required by law; or to detect, prevent, or otherwise address, security or technical issues or illegal or suspected illegal activities (including fraud).

Business Transfers

We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy.
In such transitions, customer information is typically one of the business assets that is transferred or acquired by a third party. In the unlikely event that we or substantially all of our assets are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your personal information can continue to be used as set forth in this privacy policy.

Links to Other Sites

We may have links on our site to other sites that we do not operate.
If you click on a third party link, you will be taken directly to that site which is governed by its own privacy notice.
We strongly encourage you to read that privacy notice.
We do not control that site and assume no responsibility for the content, policies or its practices.


Branded & Covered will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Notice. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Branded & Covered will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Choices and Individual Rights

We aim to take reasonable steps so you can correct, amend, delete or limit the use of your Personal Data.

You have the following choices:

E-mail. As described above, if you do not wish to receive promotional e-mails from us, you may opt out at any time.

Your browser’s help function should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued, or to not receive cookies at any time.

You can opt out of online targeted advertising by opting out within the advertisement itself or by visiting Digital Advertising Alliance, http://www.aboutads.info/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/.
can also opt out of the Digital Advertising Alliance using your mobile device settings.

Your Rights Under Certain Circumstances

To access and receive a copy of the Personal Data we hold about you;

To rectify any Personal Data held about you that is inaccurate;

To request the deletion of Personal Data held about you;

You have the right to data portability for the information you have provided to us. You can request to obtain a copy of this information in a commonly used electronic format so that you can manage and move it.
We will need to verify your identity before being able to respond to such requests.
Please contact us at

[email protected]


We believe we use reasonable administrative, logical, physical and managerial measures to safeguard your personal information against loss, theft and unauthorized access, use and modification. Unfortunately, no measures can be guaranteed to provide 100% security. Accordingly, we cannot guarantee the security of your information.

Our Policy on Children’s Information

Our site is not directed to children under 18. If you learn that your minor child has provided us with personal information without your consent, please contact us.

Changes to the Privacy Policy

We may change this policy from time to time, and if we do make changes, we’ll post any changes on this page. If you continue to visit our site after those changes are in effect, you agree to the revised policy. If the changes are significant, we may provide more prominent notice or get your consent on the new policy.

Contacting Us

If you have any questions or comments about this policy, please contact us at

[email protected]

Cookies Policy

Last updated: 9/8/2022

Branded & Covered (“Branded and Covered”, “us”, “we”, or “our”) uses cookies on the Website www.brandedandcovered.com (the “Service”). By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

What are cookies

Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

How Branded & Covered uses cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes:

To enable certain functions of the Service

To provide analytics

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

Essential cookies

We may use cookies to remember information that changes the way the Service behaves or looks, such as a user’s language preference on the Service.

Analytics cookies

We may use analytics cookies to track information how the Service is used so that we can make improvements. We may also use analytics cookies to test new advertisements, pages, features or new functionality of the Service to see how our users react to them.

Third party cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

What are your choices regarding cookies?

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

For the Chrome web browser, please visit this page from Google: https://support.google.com/accounts/answer/32050

For the Internet Explorer web browser, please visit this page from Microsoft: http://support.microsoft.com/kb/278835

For the Firefox web browser, please visit this page from Mozilla: https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored

For the Safari web browser, please visit this page from Apple: https://support.apple.com/kb/PH21411?locale=en_US

For any other web browser, please visit your web browser’s official web pages.

Where can you find more information about cookies?

You can learn more about cookies and the following third-party websites:

AllAboutCookies: http://www.allaboutcookies.org/

Network Advertising Initiative: http://www.networkadvertising.org/


This policy may be changed at any time at Branded & Covered’s discretion. If we should update this policy, we will post the updates to this page on our Website.

If you have any questions or concerns regarding our privacy policy please direct them to

[email protected]

You may also send a letter to:

Joanna Rose Hall Trafford / Branded & Covered

Unit 106551, PO Box 6945, London, W1A 6US

27. Specific to Our Training and Books

All coaching and training is the work of Joanna Wildsmith Trafford and may not be copied or reproduced.

All training is correct at the time of writing/recording, and verified to the best of our reasonable ability.

We reserve the right to update any training and information, as required and at any time.

We cannot be held responsible for changes in any third party’s provision or their operations.

28. Specific to Our In-Person VIP Merch in a Day Experience and Post-VIP Services, and Online VIP Experiences

In-Person VIP Merch in a Day Experiences are held at the client’s premises, a mutually convenient site or at Branded & Covered’s London office - or online as either a Half Day or Full Day as selected at the time of purchase.

Jo’s UK travel expenses up to £100 are included in the In-Person VIP Merch in a Day Experience fee. UK travel expenses above the £100 threshold and foreign travel costs will be borne by the client. Jo will pay for lunch during the In-Person VIP Day up to a maximum of £50.

any VIP Day has to be cancelled, whether in-person or online, due to circumstances out of either party’s control, eg, train strikes, the VIP Day will be rearranged.

After a VIP Day or Half-Day, Jo will give access to any PODSTART Video Courses relevant to the Day’s training.

Jo will also discuss VIP Done-for-You Monthly Service options and our Concierge fulfilment. Neither of these are available without having purchased and received a VIP Merch in a Day Experience.

All VIP purchases must be used/taken in their entirety within 12 months of purchase.

28 (i). Specific to VIP Done-for-You Monthly Service

Optional extra.

Three or six hours of dedicated time of a Branded & Covered Team Member.

Paid by monthly subscription.

The service can be cancelled by ether party with one month’s notice, and resumed by agreement (and at the discretion of) with Jo and the B&C Team.

Failure to make a monthly payment will result in the system to retry the payment. If it continues to fail and you do not respond to our correspondence, we will cancel your membership.

As much as possible, we will aim to keep your service time with the same B&C Team Member.

28 (ii). Specific to VIPPOD

Our previous offer of VIPPOD, as sold following our initial From Meh to Yeah Challenge has been superseded by VIP Merch in a Day Experiences. All VIP purchases must be used/taken in their entirety within 12 months of purchase.

28 (iii). Specific to Concierge Service

Note: we no longer offer a Concierge Service

29. Specific to Photo Shoots

Due to the nature of photo shoots, once the photographs have been taken, we cannot offer a refund. You will be shown some of the results during the course of your session and will have the opportunity to have an input in the choice of composition, poses, etc.

However, if you find the resulting images unsatisfactory, please contact us at

[email protected]

You will receive your photographs by email within two weeks of the photo shoot.

30. Specific to Swanky Merch

Swanky Merch websites are built by our Team to your specifications, after consultation between both parties at the initial sales call and subsequent Zoom call(s) as required.

We respectfully take 50% of the merch website building fee as a deposit, and the remaining 50% one month later.

(We recommend booking your initial Client Call with us within the first two weeks, so that we can be building your merch site before your

payment is processed. This will give you an idea of our progress.)

If, at any point, you wish to make changes, it is your responsibility to advise your dedicated Team Member as soon as possible. We will always do our best to accommodate changes within the remit of the site build, but will advise if such changes will incur an additional fee before effecting the changes.

Please note we do not issue refunds for Swanky Merch websites, but do contact us at

[email protected]

and we will investigate further.

Specific to UK MCS

UK MCS is a collaboration between Branded & Covered and MCS Branding.

Your store setup and the fulfilment of orders is governed by MCS Branding. You can reach their Terms & Conditions here:

© 2023 Jo Wildsmith | Branded & Covered